Clothing brand G-Star Raw Australia went into administration in May as a result of the coronavirus crisis and the subsequent downturn in sales which was exacerbated by government-ordered lockdowns. About 200 Australian workers at the denim giant's 57 stores will now be out of a job.
G-star first launched in 1989 with raw denim jeans that have not been washed or treated. The brand has flagship stores across the world including in New York, Paris and London. Global superstars including Pharrell Williams and Jaden Smith have worked with the brand - which specializes in unwashed, untreated, raw denim as its base material.It follows dozens of Australian brand names entering administration since the start of 2020.
Even before the lockdown impact was felt, swimwear label Tiger Lilly, accessories retailer Collette, and stationery chain Kikki K were all placed into administration. Brands like Harris Scarfe, Bardot, Roger David, and Napoleon Perdis also collapsed last year - resulting in heavy job losses.
