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Saturday, 02 October 2021 11:04

G-III Apparel Group, Inter Parfums team up for development of fragrances

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G-III Apparel Group and Inter Parfums, Inc have entered into a long-term global licensing agreement for the creation, development and distribution of fragrances and fragrance-related products under the iconic Donna Karan and DKNY brands. Inter Parfums, Inc. will take on the exclusive license, effective July 1, 2022.

Jean Madar, Chairman & CEO, Inter Parfums, Inc. states, these global lifestyle brands will make excellent additions to the company’s portfolio. With this agreement, the company is gaining several well-established and valuable fragrance franchises, most notably Donna Karan Cashmere Mist and DKNY Be Delicious, as well as a significant loyal consumer base around the world. It also plans to launch new fragrances under these brands in 2023.

Morris Goldfarb, Chairman and CEO, G-III Apparel Group, adds, Inter Parfums ability to develop fragrances for an impressive portfolio of brands, combined with their extensive worldwide distribution capabilities, are a testament to their leadership position in the fragrance market. G-III is very pleased to partner with Inter Parfums in the next chapter of developing fragrance for the Donna Karan and DKNY brands.