Omnichannel platform for retail brands, the Reliance-backed Fynd has collaborated with Magicpin, the platform for access to local retail, connecting offline retailers with online consumers.

The partnership will enable Fynd's clients to experience faster hyperlocal deliveries, reach an extended customer base, and enhance their revenues. With this integration, magicpin now becomes the first player to enable hyperlocal deliveries in the fashion category.

Magicpin uses technology to enable the discovery of local places, shops and products for consumers across categories such as food, grocery, pharma and fashion. In 2020, magicpin started its home delivery business, delivering products from local stores. magicpin currently has more than 6M+ monthly active users and 200,000+ paying merchants.

The integration offers an abundant pool of opportunities to Magicpin, like accessing Fynd's enriched brand portfolio and strengthening its omnichannel strategy.