Parent company of Nykaa, FSN E-commerce has launched a new accessory label-IYKYK to cater to the demand for premium accessories in vogue, quality assured and accessible for the fashion and digitally native consumer. The label caters to consumers who know exactly what they want, says AdwaitaNayar, CEO.

The label celebrates concepts and themes ranging from retro, Gen-Z, quirky and educational, It reflects the free-spirited vibe and nonchalant attitude of the lable through its wide range elegantly crafted, footwear and handbags designs..

Completely made from PU leather and available in a range of earthy and neutral palettes, the brand’s collection inspires style and confidence without trying too hard.

Since its launch, Nykaahas not only redefined the art of e-retailing beauty and personal care in India, but also has been instrumental in fostering the growth of a previously relatively nascent ecosystem. From offering domestic brands, international brands, luxury and prestige brands, premium brands, niche and cult brands and expert advice and videos, to understanding of the needs and preferences of the consumers,Nykaagoes out of its way to give offer the best.