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French man Thomas Huriez redefines denim with won label

Denims available in the West come from far-flung places across the continent. Thomas Huriez, a young French man decided to walk a different path and introduce an eco-friendly version of the much-loved jeans. Huriez opened his multi-brand organic clothing store in 2007, but soon realised that there were few people who made eco denims and shoes and he didn’t have enough to stock up. So, he decided to fill the racks with an imaginative new label that ensure denim gets back to its nation of birth. The thick indigo fabric started under the name ‘Serge de Nimes’ or ‘de Nimes’ thus named after the French town from where it originated. Huriez launched ‘1083’, working on this basis and wanting to make the world a cleaner place.

His company takes its name ‘1083’ from the distance between the two furthest points of France: 1,083 km. It operates on the basis that its denims and shoes are made and sold on home ground, thus eliminating any connection with sweat shops and long-haul travel. Up and running for two years now, the brand is based the South-eastern district of Romans sur Isère and has already attracted enough attention to have 20 employees. Huriez says he is surprised by the rapid success of the project. However, he says he won’t steer away from his original plan by the lucrative potential of exports.

Huriez would, in fact like to use his business idea as a model to inspire entrepreneurs in other European countries to follow him. If there was a demand from UK, Germany, or France, though, he said, they would export for a limited period and sell with a note explaining what they were doing.

 
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