Animal welfare organization Four Paws has released a list of over 180 Australian and international clothing brands who have opposed the use of mulesing wool in their collections. Brands like Patagonia, H&M, Country Road Group, Kmart Group and Hugo Boss figure in the list. These brands have made a commitment to phase out wool used in their products from mulesed sheep. Of the 185 brands, 121 have stated they do not currently accept wool from mulesed sheep or wool from Australia, and 68 have stated their use of robust certification systems, making commitments to help achieve more traceable supply chains.

Outdoor brands like Kathmandu, Ortovox and Patagonia are among the brands that are already non-mulesed certified. Retailers like H&M and Abercrombie & Fitch, as well as fashion brands Witchery and Politix, are among those committed to become non-mulesed certified in the next few years.

Jennie Granstrom, animal welfare, material ethics and biodiversity business expert, H&M Group, said the company is already buying wool from only suppliers that could guarantee wool came from non-mulesed sheep. Humane Society International (HSI) has launched its Better Wool Guide, which it hopes will help consumers understand where their wool comes from. The guide lists the brands and retailers with policies against mulesing, or commitments to phase it out.