After exiting from China 2019, American fast fashion brand Forever 21 plans to once again return to the country. The brand’s business in the country will be handled by Lasonic Limited Xusheng Co and its subsidiary, Xusheng Electrical (Shenzhen) Co.
The brand currently operates on some e-retail platforms in China such as Vipshop and Pinduoduo, The Company plans to open new stores across China as well as roll out its products on e-commerce channels in the country.
This will be Forever 21’s third return to China after a brief stint in 2008 and another in 2011, which ended with the brand exiting the country in 2019.
The brand also made a comeback to the UK and other European nations through localised online stores in June last year. It had filed for bankruptcy in September 2019 and was acquired by Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, in Feb 2020.
