New York-based specialty athletic retailer Foot Locker has appointed Samantha Lomow as its first president, global brands.

In the new role, Lomov will oversee Foot Locker’s global brand portfolio and operating divisions across North America, EMEA, and APAC. As per Fashion Network, she will equally work closely as part of the executive team to advance the company’s long-term strategies for continued innovation, growth, and profitability.

Lomow officially took on the position on Friday. She will report directly to Frank Bracken, executive vice president and chief operating officer.

She joins the company from Hasbro, Inc., where she served as president, branded entertainment, bringing over 25 years of global brand innovation, strategy, and business transformation experience across consumer products, entertainment, and licensing.

She also sits on the board of managers of Claire’s Holdings LLC, serving as chair of the nomination, governance and ESG committee and as a member of the audit committee.