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Focus on the US apparel market: ITF

  

Indian apparel makers should aggressively focus on the US market, said Prabhu Dhamodharan, Convener, Indian Texpreneurs Federation (ITF).

Many clusters in Tamil Nadu have demonstrated high level of quality, consistency, on-time delivery, best sustainable practices, green manufacturing practices, and empowerment of rural workforce. Its time for Tamil Nadu textile clusters to form an alliance, project their strengths and market it well to establish a strong TN textile sector and US partnership as an alternative to China in apparel sector, said Dhamodharan

Due to COVID-19 implications, the overall US apparel imports dropped by 30 per cent in the first seven months of 2020, but this decline was much higher at 49 per cent for import of apparel from China. The recent US actions in terms of trade restrictions on Chinese apparel and other products from one of the major textile regions, Xinjiang, will accelerate this trend further, Damodaran added.

India has a level-playing field with its competing nations like Vietnam and Bangladesh as none of these countries have an FTA with the US as of now. So, as a market diversification strategy, it’s now the right time to step up efforts to export more apparel to the US market.

 
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