Dario Nardella, Mayor, Florence has urged the Italian government to hold the 100th edition of Pitti Uomo Show physically as it would symbolize the restarting of the Italian economy. As per a Spin-Off report, the in-person edition of Pitti will also mark a restart of all the physical trade shows in Italy, which would obviously respect all security protocols.

Other show and organization mangers such as Claudio Luti, President, Milan Design Week, Antonella Mansi, Centro di Firenze per la Moda Italiana; Claudio Marenzi, President, Pitti Immagine, and Marino Vago, President, Sistema Moda Italia, have also Nardella’s requests for physical shows.

Nardella also urged the government to change the scheduled dates for the next edition of Pitti Uomo from the current June 15-17 to mid-July. This will give buyers and companies a greater chance of attending the show in Florence, he said.

Raffaello Napoleone, CEO, Pitti Immagine has also agreed to Nardella’s proposals. The time for preparing the men’s show are very tight. The show has its times and costs as buyers need time to arrive from China and Japan also, he said.