US-based retail technology company First Insight, Inc has released a highly detailed COVID-19 timeline infographic which depicts how consumer sentiment and the retail sector were affected by the spread of the pandemic.

As per Apparel Resources, the infographic was released as a part of First Insight’s ongoing series of consumer studies – “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.”

This infographic shows in detail how various external events directly affected the American public’s overall likelihood and interest in returning to normal day-to-day activities, as well as the impact of the pandemic on retail.

According to First Insight, the infographic studies more than 11,000 respondents. The study was launched in February 2020 and the data collected through August 2021, as COVID-19 cases continue to rise due to the delta variant.

The findings are based on the results of US consumer studies of targeted samples of more than 500 or 1,000 respondents per survey, balanced by gender, geography and generation.