Seoul-based global apparel brand Fila plans to launch a new range of eco-friendly shoes made with recycled materials. Called ‘Earth Touch’, the new range is made by applying various environmentally-friendly products such as recycled cork and biodegradable waterproof paper. Some models use up to 85 per cent recycled materials for synthetic leather that covers the upper part. Packaging materials such as shoe boxes and product tags use 100 percent recycled paper.
Kakao Commerce, the e-commerce wing of South Korea's web service company Kakao, announced in June 2021 that the company would replace vinyl and plastics used in the packaging and delivery of character goods with eco-friendly paper by July. Bottled water companies are also releasing label-free polyethylene terephthalate (PET) bottles for easy recycling so that consumers do not have to remove labels made of a thin sheet of plastic.
