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Thursday, 16 September 2021 12:40

Fast fashion retailers eye Latin American markets

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Global fast-fashion retailers are expanding their footprint in new Latin American countries, including Guatemala, Panama, and Uruguay. H&M opened a 2,200-sq. mt. store in the Multiplaza Mall in Panama after postponing its 2020 launch due to the pandemic. Latin America has become one of the fastest-growing markets for the Swedish retailer, which is also present in Mexico, Chile, Colombia, Peru, Puerto Rico and Uruguay.

Mango plans to open three stores in Uruguay. The first of these will debut in November at Montevideo Shopping, a mall in the country’s capital. Meanwhile, Bimbay Lola entered Guatemala in July; less than a month after its first opening in Peru.

Sports giant Decathlon is gearing up to open a store in Uruguay in November. The brand has already established its presence in other countries of South America including Brazil, Chile, Colombia and Mexico. The French company also plans to open a second Uruguayan store in 2022.