Fashion Week Tel Aviv plans to celebrate 10th anniversary by focusing on new generation of local designers. For the sixth year, Fashion Week Tel Aviv will host a slew of eight young designers supported by the national lottery, MiFal HaPais, with two group shows. With 28 shows the week will also include more established names like Vivi Bellaish, Alon Livne, Dorin Frankfurt and Kedem Sasson. All events in the season are pre-recorded, shot at the Eretz Israel Museum, known for its archeological collections.

The season also includes a collective show from students at Shenkar, the advanced engineering, design and art college. Moreover, tapping into the Israeli high-tech sector, and the drive for sustainable fashion, the season will be supported by Kornit, the advanced digital textile printing market leader, which will encourage emerging designers to use its innovative technology to produce their collections on-demand.

Motty Reif, Founder, Fashion Week Tel Aviv, will officially open the season alongwith ubermodel Bar Rafaeli.