The Fashion Positive initiative has launched its first ever Circular Materials Guidelines designed to help manufacturers and brands build a more resilient fashion industry. The non-profit's Circular Materials Guidelines 1.0 promotes the use of circular fibers and yarns to create clothes and footwear that are cleaner, safer and designed for the longest-lasting use.

Developed in close collaboration with industry stakeholders, these guidelines eature 'better' and 'best' recommendations to incorporate recycled or reclaimed feedstock into fibre content, and to address chemical safety, cleaner water and renewable energy. They incorporate existing globally-used standards and certifications such as Cradle to Cradle, Bluesign, ZDHC, Oeko-Tex, Higg Index and Canopy.

Through these guidelines, Fashion Positive aims to create coherence and a roadmap to drive a path toward action, innovation, and systems change. Launched in 2014, Fashion Positive is an initiative of the Cradle to Cradle Products Innovation Institute, and now comes under the wing of Textile Exchange which acts as its fiscal sponsor and serves on its advisory council.