Fashion for Good plans to extend its presence in South Asia through a partnership with Birla Cellulose.

The organization has launched the South Asia Innovation Program and has since witnessed the graduation of nine first batch start-ups, as well as the addition of its latest regional partner, Birla Cellulose – part of the Aditya Birla Group.

Fashion for Good has worked thoroughly with important supply chain companies and identified the critical challenges modeled to the circular transformation in the region; the absence of knowledge around circular solutions, the lack of capacity to work with innovations, the lack of funds to invest in new technologies, and the limited engagement from major fashion brands throughout the year.

Inspecting over 300 innovators from the region, the South Asia Innovation Program launched early this year with its first selection of nine innovators and welcomed an extra nine into its second batch in July.

Aiming to scale these technologies through initiating opportunities with industry players, the Program has orchestrated over 16 pilots and tests over the past 12 months.