European textile machinery manufacturers held road shows in Colombia in October. Their aim was to be their customers’ partners and not just machine suppliers. The road shows enabled them to understand customers’ needs and offer them the best possible technologies and machines with which they will be able to design new products, open new markets in a productive, reliable, cost effective and sustainable way. The road shows allowed machinery makers to meet long time customers and make new contacts.
The event format included a 15 minute presentation by each machinery manufacturer. Simultaneously, a mini fair was held where they showed animated videos of their machinery running at clients’ sites and showcased textile samples produced on their equipment. They were available to develop business cases and personalized technological solutions.
The manufacturers present at the show were: Belgium’s Bonas which produces state-of- the-art electronic jacquards for all kinds of fabric applications like terry toweling, furnishing fabrics, curtain fabrics, apparel; Spain’s Canmartex makers of electronic jacquard circular and single and double jersey; and Laroche from France, a pioneer in fiber processing machines.