Global denim manufacturer Isko has signed the Dutch Denim Deal for circular denim.

A public-private initiative, the Denim Deal, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan, and includes agreements to make the denim textile chain more circular. It has signed by over 40 players, including brands, manufacturing companies, retailers and weavers such as PVH, Scotch & Soda and Soorty They are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm.

The deal aims to collectively produce a total of three million jeans with post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties will have to work together to ensure that their future collections use at least 5 per cent recycled textiles. The Denim Deal also provides an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.