Skechers USA, a subsidiary of Skechers USA, Inc., has been recognized as Women’s Footwear Brand of the Year at the Drapers Footwear Awards 2020 for a repeat win after taking home the same award in 2019. According to Drapers, Skechers was honoured because it has become one of the biggest and most well-known women’s brands in the industry—adding that Skechers knows its consumer, what she wants, how to talk to her, and who influences her.
2019 was an exceptional year for Skechers’ women’s business—from both a sales and design standpoint. In 2020, when the COVID-19 pandemic hit its business, Skechers strengthened its ecommerce business. In 2020, it experienced triple-digit growth in its UK and European online businesses driven by our women’s footwear.
Drapers Magazine is the market-leading title offering unparalleled access to the UK fashion market. The Drapers Footwear Awards acknowledge outstanding performance and innovation among retailers, brands and individuals in this fast-paced industry, and Skechers won over a strong competitive field against notable brands. In 2019, Skechers was recognized by Drapers as Women’s Brand of the Year as well as Children’s Brand of the Year at the Footwear Industry Awards