Dolce & Gabbana, Fendi and Etro are planning to stage live runway shows to showcase their new menswear collections next month during a mostly digital Milan Fashion Week. Many top brands have decided to showcase their combined menswear and women’s wear collections during the February shows normally dedicated to women’s wear. In all, 37 brands will participate in January, just five with live shows. K-way and Solid Homme will make their Milan runway debuts, rounding out the live participants.

Men's previews will be the third mixed digital-physical fashion week organized by the Italian National Fashion Chamber. The Milan Fashion Week in September 2020 was also a phygital affair. The hybrid live-virtual included videos like Moschino’s marionette fashion show, created with the help of Jim Henson Studios, and featured models wearing tiny Moschino creations.

Top fashion houses including Fendi, Dolce&Gabbana, Max Mara, Salvatore Ferragamo and Valentino kept a physical presence at the September show, despite the absence of editors and buyers from major markets like the United States and Asia.