A leading company in communication analysis in the world of luxury, the DMR Group has unveiled the Trend Lab project as a natural evolution of the asset of data and reports that are processed daily through web, social and print channels for over 400 clients included in the company's portfolio.

DMR Trend Lab is a hub of ideas and in-depth analysis that follows the company’s objective to share its know-how with a broader audience, in order to foster an inclusive exchange and dialogue on the present and future of the industry.

The extended data volume and the exact precision of the metrics produced by DMR, combined with endless possibilities of evaluation of specific issues and trends, now also act as a space for ongoing connection and conversation. Trend Lab’s activity will further expand the Group’s analytical horizons providing new inspirations and viewpoints for opinion leaders, business professionals and journalists from diverse publishing houses.

The periodical reports developed by the Trend Lab team cover a variety of luxury & lifestyle sectors from fashion to entertainment. Most recent trend reports include an investigation of the main Beauty Ambassadors in Asia, the analysis of the impact generated by International Women's Day 2021 on social media, and the quantification of the digital engagement reached by the 71st edition of the Sanremo Festival.

Starting in April, DMR Trend Lab will release the thematic reports, on a monthly basis, to a national and international mailing list for editorial use.