Dior is the undisputed winner in Launchmetrics survey of luxury industry’s marketing investments in aiding global markets. As per the survey, Dior’s marketing investments increased 3.6 per cent to $618.4 million in Q4 compared to the third quarter of the year. Chanel bagged second place with a marketing investment of $498.5 million, up 12.6 per cent quarter over quarter, while Gucci came in third with an marketing investment of $454.7 million, representing a 22.9 per cent increase.

Louis Vuitton and Saint Laurent rounded out the top five, with marketing investments of $405.8 million and $246.1 million, respectively. Other big winners included Moncler, whose marketing investments increased by 58.4 per cent quarter-over-quarter which placed the brand in 20th place. .

Dior maintained its leading position across the different regions monitored by Launchmetrics, including China, Europe and the United States. Chanel, however, took second place in Europe, third place in the U.S., and fourth place in China. Gucci remained in third place in both Europe and China, but rose to second place in the United States.