Wunderman Thompson Commerce, commerce tools and Attraqt’s new report reveals digital-only retailers such as ASOS and Boohoo continue to reap the rewards of having a well-established digital infrastructure. These retailers have become the number-one purchasing channel for fashion shoppers in the UK ahead of high-street retailers’ online sites, department stores, brand stores and Amazon.

Titled ‘Fighting for the Future of Fashion,’ the report surveyed 2,000 UK consumers who regularly shop for fashion items. It found a staggering two-thirds fashion spending now takes place online. As non-essential shops reopen their doors in April, it’s clear that an online offering will still be vital to converting long-awaited footfall into much-needed sales.

Around 63 per cent fashion shoppers are more likely to buy fashion online now than they were before the pandemic. However, 26 per cent of fashion shoppers would prefer to shop in brick and mortar stores.

Around 27 per cent of shoppers say, Amazon needs to improve its overall look to attract more shoppers to its site. Consumers also fashion ranges to change on average 17 times a year.