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Digital Disruptor Brands to Surpass India's Online Fashion Market by FY28


A report by Bain & Company and TMRW House of Brands predicts that digital disruptor brands are poised to surpass the growth of India's online fashion market, with an anticipated annual growth rate of 35 percent. This surge is expected to propel the market to $10 billion by FY28, up from its current size of $2.4 billion.

The report, titled 'India’s Digital Fashion Disruptors: Navigating the Future of Fashion,' highlights the remarkable growth of digital disruptor brands, which are brands originating from online sales. 

Over the past four years, these brands have grown by an impressive 33 percent and are expected to expand their market share further. The report emphasizes that younger consumers, particularly Gen Z and millennials, are driving this growth.

The report also anticipates that by FY28, approximately 50 digital disruptor brands are expected to surpass revenues of Rs 250 crore. Such successful brands will be characterized by disciplined product expansion, strategic channel approaches, effective marketing, and structured supply chain management. 

This growth potential is expected to instill confidence among investors in the Indian fashion sector, resulting in increased funding and investments.



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