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The highly anticipated, 'Lyst! Inside Q1 2025’s Hottest Fashion Rankings' report has sent ripples through the industry, highlighting a market where luxury continues to evolve, and surprisingly, accessible fashion is making an unprecedented rise. Loewe has dethroned long-standing frontrunner Miu Miu, signalling a quarter of shake-ups driven by creative director changes, viral moments, and a growing consumer appetite for both high-end craftsmanship and affordable, on-trend pieces.
The Lyst Index, a quarterly barometer of fashion's hottest brands and products, analyzes the online shopping behavior of over 200 million people annually. Its methodology factors in search data (on and off-platform), product views, sales, and global social media mentions, activity, and engagement statistics across a three-month period.
Loewe's Ascent: A farewell propelled to the top
The biggest headline from Q1 2025 is undoubtedly Loewe's climb to the #1 spot, unseating Miu Miu, which had held the coveted position for the entirety of 2024. This rise from its previous Q4 2024 ranking (where it was #4) is largely attributed to the immense buzz surrounding Jonathan Anderson's impending departure as creative director. Shoppers flocked to Lyst, with searches for the brand spiking by 38 per cent, eager to acquire pieces from his final collections. This phenomenon underscores the powerful influence of a designer's legacy and the desire of consumers to own a piece of fashion history.
Fashion analyst say Jonathan Anderson's departure created a palpable sense of urgency and collectability around Loewe. It's a testament to his transformative 11-year tenure, which not only elevated the brand's profile but also cemented its status as a cultural powerhouse.
Miu Miu and Prada's slide, a minor rebalancing
While Loewe celebrated its victory, Miu Miu, after a dominant 2024, dropped to second place. Its sister brand, Prada, also saw a slight dip, falling two spots to fifth. This shift isn't necessarily a sign of decline for the Prada Group, but rather a reflection of Loewe's exceptional quarter and the overall dynamism of the luxury market. Miu Miu continues to command a strong following, particularly among Gen Z, largely because of its playful aesthetic and viral moments.
Mass market makes its mark
Perhaps the most groundbreaking development in the Q1 2025 report is the unprecedented entry of mass-fashion labels into the top rankings. This signifies a broadening of the fashion landscape, where ‘hottest’ is no longer solely synonymous with high luxury.
COS, the H&M Group's premium sub-brand, made history by rising 11 places to become the world's sixth hottest brand. This marks the first time a mass-fashion label has broken into the Lyst Index's Top 10. COS reported a remarkable 44 per cent quarter-over-quarter increase in demand, largely driven by viral products like its ‘barrel leg pants’, which also became the quarter's sixth hottest product.
Adding to this accessible wave, running brand On entered the Lyst Index for the first time, landing in 18th place, with searches up 50 per cent for the quarter. Even more striking, Uniqlo's color socks, priced at a modest $3.90, were the eighth hottest product of the quarter, becoming the most affordable product ever to feature on the Lyst Index's hottest products list. This highlights a consumer trend towards value and everyday essentials gaining traction alongside aspirational luxury.
Table: Lyst rankings and the change
|
Rank (Q1 2025) |
Brand |
Rank (Q4 2024) |
Change |
Reasons for change (Q1 2025) |
|
1 |
Loewe |
4 |
+3 |
Jonathan Anderson's impending departure; demand for his final collections; "Crafted World" exhibit. |
|
2 |
Miu Miu |
1 |
-1 |
Dethroned by Loewe's exceptional quarter. |
|
3 |
Saint Laurent |
2 |
-1 |
Shift in top rankings. |
|
4 |
Coach |
5 |
+1 |
Continued strong performance; accessible price point. |
|
5 |
Prada |
3 |
-2 |
Shift in top rankings. |
|
6 |
COS |
New Entry |
+11 |
First time in Top 10 for a mass-fashion brand; 44% demand increase; viral products. |
|
7 |
Bottega Veneta |
6 |
-1 |
Slight dip amidst overall market shifts. |
|
8 |
The Row |
8 |
0 |
Consistent performance in quiet luxury segment. |
|
9 |
Chloé |
New Entry |
+9 |
Chemena Kamali's return as creative director revitalizing the brand's boho aesthetic. |
|
10 |
Alaïa |
10 |
0 |
Consistent performance. |
|
13 |
Versace |
14 |
+1 |
Slight upward movement after leadership changes. |
|
14 |
Balenciaga |
15 |
+1 |
Slight upward movement. |
|
17 |
Gucci |
12 |
-5 |
Significant drop, potentially due to ongoing creative recalibration. |
|
18 |
On |
New Entry |
New |
First time in Top 20; 50% increase in searches; "Swiss engineering meets style" appeal. |
|
20 |
Valentino |
16 |
-4 |
Drop in rankings. |
Note: Rankings for brands not listed in both Q4 2024 and Q1 2025 might be outside the top 20 or have not been specifically highlighted in available reports.
Hottest products of Q1 2025
The hottest products list also saw some interesting shifts, influenced celebrity endorsements and emerging micro-trends:
Table: Lyst list of hottest fashion products
|
Rank (Q1 2025) |
Product |
Key driver |
Search increase (QoQ) |
|
1 |
Celine Marco Jeans |
Worn by Kendrick Lamar at the 2025 Super Bowl; immediately sold out. |
412% (for "flared jeans") |
|
2 |
Adidas Taekwondo sneaker |
Revival of a 25-year-old silhouette; low-profile shape trending. |
N/A |
|
3 |
Puma Speedcat Ballet sneaker |
Metallic sneaker-ballerina hybrid; defining a new footwear category. |
1300% (for "ballet sneakers") |
|
6 |
COS Barrel Leg Pants |
Viral popularity; contributing to COS's rise. |
N/A |
|
8 |
Uniqlo Color Socks |
Most affordable product in Lyst Index history; focus on practical essentials. |
N/A |
|
9 |
Paraboot Michael shoe |
80-year-old lug-soled silhouette; searches up 226% YoY. |
N/A |
|
10 |
Chloé Mini Ruffled Dress |
Boosted by Chemena Kamali's new vision for Chloé. |
N/A |
Luxury’s changing narrative
The Q1 2025 Lyst Index underscores a fascinating evolution within the fashion industry. While designer changes and runway moments continue to generate buzz, the report highlights that ‘heat’ is increasingly being influenced by numerous factors such as:
Designer transitions: The anticipation and emotional connection surrounding creative director changes, as seen with Loewe and Jonathan Anderson, can directly translate into consumer demand.
The power of celebrity: A single, high-profile endorsement, like Kendrick Lamar wearing Celine jeans, can create an immediate, widespread frenzy and sell-out products.
Accessibility and value: The strong performance of brands like COS, On, and Uniqlo signifies a growing consumer desire for stylish, well-made, and affordable options that seamlessly integrate into everyday wardrobes. This challenges the traditional notion of luxury exclusivity.
Enduring silhouettes and retro revivals: The popularity of the Adidas Taekwondo sneaker and Paraboot Michael shoe demonstrates that timeless designs and nostalgic trends continue to resonate deeply with consumers.
Micro-trends and niche categories: The surge in "ballet sneaker" searches indicates the rapid emergence of new, highly specific fashion trends driven by social media and early adopters.
As the fashion world continues its rapid pace, the Lyst Index Q1 2025 serves as a crucial compass, illustrating that while luxury houses will always hold sway, the definition of "hottest" is becoming more diverse, democratic, and responsive to immediate cultural moments and evolving consumer desires. The industry watches with bated breath to see how these trends will further unfold in the coming quarters.
RMG exports by India's prominent knitwear hub, Tiruppur increased by 12 per cent to Rs 12, 193 crore in Q1, FY26 spanning April-June 2025-26.
Highlighting this growth as a clear indicator of the sector’s ongoing recovery, A Sakthivel, Vice-Chairman, AEPC states, such consistent performance amid global economic challenges and fluctuating demand underscores India's sustained competitiveness in the international apparel market.
This impressive growth in Tiruppur's RMG exports comes at a time when India's overall textile exports registered a slight degrowth of 0.94 per cent during Q1 FY26, though apparel exports increased by 8.91 per cent. Tiruppur's strong performance is a testament to focused efforts, including policy advocacy, market intelligence, and capacity-building initiatives, which Sakthivel believes. will fuel continued growth in the future.
The primary markets for Tiruppur's RMGs continue to be the UK, EU, and the US, with Australia showing promising signs of increased demand.
A significant development that could further benefit Tiruppur's exports is the recent 35 per cent tariff imposed by the US on Bangladeshi textile imports, effective August 1, 2025. Sakthivel hopes, they will have to pay lesser duties than Bangladesh. This sentiment is echoed across the Indian textile industry, with many expecting a shift in sourcing preferences from Bangladesh to India, potentially boosting India's market share in the crucial American market. Indian textile stocks have already seen a surge in anticipation of this shift.
Coupled with strategic efforts and favorable external factors, this positive outlook positions Tiruppur's garment export sector for sustained expansion in the coming fiscal year.
Valued at $5.89 billion in 2024, the global spinning machinery market is projected to expand to $9.78 billion by 2034. As per a report by Precedence Research, the market is likely to grow at a CAGR of 5.20 per cent from 2025-34, indicating a robust expansion phase for the industry.
Having held the largest market share in 2024, the Asia Pacific region is expected to maintain its leading position and growth trajectory throughout the forecast period.
In 2024, the ring spinning machine segment accounted for the largest share in the global spinning machinery market. However, in future, the air-jet spinning machine segment is anticipated to experience the fastest CAGR during the projection period, suggesting a shift towards more advanced technologies.
The automatic segment dominated in 2024 and is forecast to retain its leading position, highlighting the industry's increasing reliance on automation.
Natural fibers held the largest market share by material type in 2024. However, the blended fibers segment is expected to grow at the fastest CAGR in the upcoming period, indicating a rising demand for composite textile materials.
The apparel and fashion segment captured the largest market share in 2024, reflecting its foundational role in the textile industry. Conversely, the industrial textiles segment is projected to witness the fastest growth between 2025 and 2034, signaling expanding applications beyond traditional clothing.
In 2024, largest share in the market was held by short staple spinning, However, during the forecast period, the long staple spinning segment is poised for the fastest growth, suggesting increasing demand for finer and longer fiber processing.
The online channels segment is expected to expand at the fastest CAGR between 2025 and 2034, underscoring the growing importance of digital sales platforms in the machinery market.
These trends collectively point to a dynamic and evolving global spinning machinery market driven by automation, diversification of material use, growth in specialized textile applications, and the increasing influence of digital sales channels.
New tariffs imposed by President Donald Trump are likely to shake up the global garment industry, creating both winners and losers, with India poised to emerge as a key beneficiary, according to a recent report by the State Bank of India (SBI). The report suggests, India stands to gain a significant advantage over competitors like Cambodia.
The SBI report highlights, India, which currently accounts for 6 per cent of the US apparel import market, could see substantial benefits by capturing an additional 5 per cent share from rival countries. This potential increase could translate into a 0.1 per cent addition to India’s GDP, the report estimates.
India's strong position is attributed to its Revealed Comparative Advantage (RCA) in textiles, particularly its existing exports of apparel and accessories to the US. The report notes, major garment and textile exporting nations, including Bangladesh, Cambodia, and Indonesia, are now at a disadvantage due to the alterations in the US tariff structure. According to the SBI, this scenario presents ‘the perfect time for India to gain a share in the global garments export market.’
The report concludes, India should proactively leverage this shift in trade dynamics to expand its export presence, especially in garment and textile categories where it holds a comparative advantage. By capitalizing on these emerging opportunities, India can not only boost its exports but also drive incremental growth in its economy, the report states.
India's garments and textiles sector is a vital contributor to its economy, valued at over $180 billion last year. It's also one of the country's largest employers after agriculture, providing jobs for over 45 million people. The sector is projected to reach an impressive $387.3 billion by 2028, demonstrating a CAGR of nearly 15 per cent.
Set to return from September 16-18, 2025, at Paris Nord Villepinte, the upcoming editon of Première Vision Paris will be dedicated to innovation and technology. This strategic repositioning is aimed at meeting the evolving demands of a fashion industry constantly seeking future-forward solutions.
This edition will attract over 1,000 exhibitors with 12 per cent participating for the first time, , underscoring the event’s pivotal role in the global fashion ecosystem. Florence Rousson, Chairperson, Executive Board, Première Vision and CEO - Fashion Division, GL events, emphasizes, Première Vision Paris’ return to its historical calendar and the ambitious programming of this edition reflect the ongoing changes aimed at better meeting the strong expectations of brands and manufacturers. The event will provide inspiration, networking, vision, and business solutions, proudly supporting a ‘resolutely innovative and responsible’ future for fashion, she notes.
The September edition will feature expanded and enhanced spaces designed to maximize information and opportunities. It will include a new Prospective Area focusing on beauty, thinking, guiding creative exploration and offering a holistic view of major industry shifts. This immersive space will highlight ‘Connections’ between industry and innovation, materials and beauty, and technology and emotion.
The event will also introduce six new themed Focus areas, each dedicated to a specific segment of the fashion industry, and extend its inspiration to the beauty sector through activations and the Prospective Area. A new Talks Stage focused on Fashion and Beauty will further enrich the conference program.
To facilitate connections and growth, Première Vision Paris is implementing new tools, including 150 Hosted Guests guided through customized journeys, pre-arranged business meetings to foster collaborations, six thematic walkthroughs to navigate the show efficiently, the Première Vision App for personalized planning and networking.
For the first time, Première Vision Paris will host 10 finalist startups from the ANDAM Innovation Award in a dedicated ‘Innovation & Technology’ area. Including 2025 winner Losanje and Special Jury Prize recipient Goldeneye Smart Vision, these startups are developing groundbreaking tech solutions for a more human and planet-friendly fashion ecosystem. Nathalie Dufour, Founder, ANDAM, highlighted on ‘the courage and vision of young entrepreneurs engaged in reinventing the industry.’
Additionally, a major player in the 3D fashion ecosystem, CLO Virtual Fashion will make its debut at Première Vision Paris with an exclusive 250 sq m immersive experience. Located near the Smart Creation area, CLO will showcase digitalized, eco-design, and 3D simulation solutions. The event will also feature an additional Talks Stage and two Pitch Stages, with expert speakers discussing innovation, technology, and fashion business from four key perspectives, including ‘Innovation & Technology for 2030.’
Under the guidance of the Ministry of Commerce and Industry, the Directorate General of Foreign Trade (DGFT) showcased its Trade Connect ePlatform at two major B2B trade exhibitions.
The first of these included the 71st India International Garment Fair (IIGF) held in New Delhi with over 360 Indian exhibitors showcasing products to buyers from 79 countries, including the UK, Spain, Greece, Italy, France, and Germany.
The DGFT also showcased Trade Connect at the 16th Toy Biz International B2B Expo, held from July 4-7, 2025, at Bharat Mandapam, New Delhi. Organized by the Toy Association of India, the expo featured over 400 Indian brands and live demonstrations highlighting the benefits of this platform for exporters to access credible trade information, connect with verified international buyers, and navigate global market entry more efficiently.
Trade Connect plans to continue its outreach by participating in upcoming key events, including World Food India 2025 in New Delhi and the India International Jewellery Show in Mumbai. These efforts aim to empower Indian MSME exporters and streamline their global trade operations.
An initiative of the DGFT, the Trade Connect ePlatform serves as a comprehensive hub for international trade information and services. It brings together Indian Missions, Export Promotion Councils, Commodity Boards, officials from the Department of Commerce, DGFT, and other stakeholders to provide robust support to Indian exporters.
The platform offers up-to-date information on tariffs, certifications, trade events, e-commerce, and buyer details, presented in a simplified manner for MSMEs. It also provides interactive, multilingual courses to introduce MSMEs to export procedures. Furthermore, Trade Connect acts as a single point for the issuance and validation of preferential and non-preferential certificates of origin, featuring a secure, electronic, paperless process with all authorized issuing agencies on board.
During a high-level meeting with Park Young-Sik, South Korea’s Ambassador to Bangladesh in Dhaka, Mahmud Hasan Khan Babu, President, Bangladesh Garment Manufacturers and Exporters Association (BGMEA), emphasized, South Korea’s exports of MMF, textile machinery and chemical dyes hold significant potential for Bangladesh.
Babu stated, South Korea represents a promising market for Bangladeshi apparel exports, offering significant opportunities for mutually beneficial trade. Both sides affirmed, a future Free Trade Agreement (FTA) or Economic Partnership Agreement (EPA) could substantially boost bilateral trade, which currently remains below $2 billion annually.
Official data from Bangladesh's Export Promotion Bureau (EPB) and Bangladesh Bank (BB) indicates, Bangladesh exported $492 million worth of goods to South Korea in FY2025, while importing $902 million from the East Asian nation in FY2023.
On his part, Ambassador Park highlighted the importance of policy alignment between Bangladesh's Export Processing Zones Act 2019 and the Labor Act 2006 to create a more attractive investment climate. He also stressed on the need to enhance labor productivity and operational efficiency at the Chattogram Port to ensure smoother trade operations.
Babu called for better market intelligence sharing and stronger business-to-business connections between companies in both countries. The meeting included BGMEA Vice President Md Shehab Udduza Chowdhury and other industry leaders, alongside South Korean trade officials.
Leading textile machinery manufacturer, Rieter experienced a challenging first half of fiscal year 2025, recording an order intake of CHF 355.4 million. This represents a 12 per cent decline compared to the CHF 403.4 million reported in H1 FY24. The company's revenue also declined significantly by 20 per cent to CHF 336.2 million.
The Machines & Systems Division was particularly impacted, with its order intake dropping to CHF 166.9 million from CHF 211.5 million in H1 FY24. Although demand for machines and systems saw an increase, the closing of orders was severely hampered by uncertainty surrounding customs tariffs and the broader geopolitical and economic situation. Sales for this division also declined by approximately 28 per cent to CHF 144.0 million, as market uncertainties led to project delays for individual customers.
The Components Division faced difficulties as well, generating an order intake of CHF 95.7 million. This division is contending with lower demand for components used in new machines, largely due to cautious investment activity in the market. Its revenue decreased by 10% year-on-year to CHF 113.9 million, with sales of new machine components performing below the previous year, though consumables and man-made fiber related business remained more stable.
In contrast, Rieter's order intake of the After Sales Division increased by 25 per cent to CHF 92.8 million. This growth confirms the success of strategic initiatives, benefiting from heightened sales activities in key target markets like Central Asia and China, alongside the ongoing expansion of its service and repair network. However, the After Sales Division's sales stood at CHF 78.3 million, impacted by lower revenue from new system installations due to the weaker performance of the Machines & Systems Division.
As of June 30, 2025, Rieter reported an order backlog of approximately CHF 510 million.
In a world where fashion unfolds in pixels and checkout happens with a click, legacy fashion brands are wrestling with a new kind of customer detachment: the vanishing footstep. As e-commerce booms and the dopamine rush of next-day deliveries becomes addictive, these stalwarts of style are charting a new course—one that doesn’t abandon digital but uses it as a springboard to bring shoppers back into the real world.
The stakes are high. While online fashion sales are expected to hit $133 billion by 2029, recent data from the British Retail Consortium reveals a sobering trend: non-food in-store sales in the UK slipped 1.0 per cent year-on-year in February 2025. And yet, not all is lost. Almost 68 per cent of luxury consumers still prefer in-person buying for designer goods. The message is clear: digital might drive desire, but physical still seals the deal.
The store as storyteller
Retail transformation consultants say, the physical store isn’t dead—it’s being reborn. Stores today, are less a point of sale and more a stage where brands perform their identity. Legacy brands, steeped in heritage, now see their stores as temples of experience: immersive, social, and deeply personal.
From Chanel’s masterclasses to Levi’s in-store customizations, the traditional store is evolving into something tactile and memorable—something worth stepping out for.
Stitching the digital to the physical
Before anyone steps into a store, they must know it exists—and be nudged toward it at the right moment. Brands are investing in hyper-local SEO, geo-targeted ads, and Local Inventory Ads (LIAs), which show real-time in-store availability. According to Google, 88 per cent of local mobile searches lead to store visits within a week. As an expert points out your store needs to show up in the right place at the right time and that starts on the customer’s phone.
The rise of ‘Phygital’ retail
Click & Collect (BOPIS) is more than convenience, it’s a bait as studies show 15-25 per cent of customers make extra purchases while picking up online orders. Return in-store (BORIS) services similarly double as footfall drivers. Interactive screens, mobile geo-fencing, and personalized SMS reminders—“The jacket you browsed is in-store!”—complete the feedback loop.
Zara, for instance, has turned BOPIS into an art form, reducing friction and increasing impulse buys in the same visit.
Creating experiences, not just transactions
Today’s consumer shops not just with their wallet, but with their camera and calendar. Stores are becoming Instagrammable spaces and community centers. H&M hosts artist collabs. Louis Vuitton stages art installations. Levi’s offers denim customizations. In-store AR and virtual try-ons further blend convenience with novelty, while digital mirrors and interactive lookbooks enhance both self-service and discovery.
Also personalized styling sessions—bookable online—are bringing back the lost art of one-on-one service. Legacy brands are also training staff not just as sellers but as brand ambassadors, weaving in storytelling and emotional connection. Even how a stylist remembers your size can be part of the brand experience.
The fabric of personalization
In a phygital world, data becomes the thread that stitches online and offline together. Unified customer profiles, built from web browsing, purchase history, loyalty data, and even in-store visits, now guide everything from product recommendations to event invitations. Retailers are deploying heatmaps, sensors, and even AI to analyze in-store movement—refining layouts, inventory placement, and staff deployment.
Table: Digital strategies driving physical footfall
|
Digital Strategy |
Description |
Footfall Impact |
|
Optimized Local Presence |
Comprehensive Google My Business, localized SEO, accurate store locators with rich information, LIAs. |
Increased Discoverability: Easier for local customers to find stores. Higher Intent Visits: Customers know product availability, reducing wasted trips. |
|
BOPIS/Click & Collect |
Customers buy online and pick up in-store. |
Guaranteed Visits: Direct incentive to enter the store. Increased Basket Size: High likelihood of additional impulse purchases during pickup. |
|
Geo-Targeted Mobile Marketing |
Targeted promotions/messages sent to customers near a physical store. |
Immediate Conversion Opportunities: Captures impulse decisions. Personalized Engagement: Relevant offers based on location and potentially Browse history. |
|
In-Store Events/Workshops |
Hosting fashion shows, styling sessions, designer talks. |
Experiential Attraction: Provides a unique reason to visit beyond shopping. Community Building: Fosters loyalty and brand connection. Media Buzz: Generates social media content and PR. |
|
AR/VR Experiences In-Store |
Virtual try-on, interactive displays. |
Enhanced Engagement: Offers a novel and entertaining shopping experience. Reduced Friction: Eliminates need for physical changing, potentially leading to faster decisions. |
|
Personalized Styling Services |
One-on-one appointments with stylists. |
High-Touch Service: Appeals to customers seeking expert advice and tailored experiences. Increased Conversion: Leads to higher value purchases due to personalized recommendations. |
|
User-Generated Content (UGC) |
Encouraging customers to share in-store experiences on social media. |
Authentic Promotion: Builds trust and credibility. Wider Reach: Expands brand visibility through organic social media sharing. |
|
Integrated Loyalty Programs |
Rewards for both online and offline purchases, redeemable in-store. |
Repeat Visits: Incentivizes continued engagement across channels. Data Collection: Gathers valuable customer insights for further personalization. |
Brands leading the way
Burberry’s flagship in London melds tech and tradition, with RFID clothing triggering videos and personalized appointments booked online. H&M uses mobile app features to blur online-offline lines, encouraging scan-to-shop and event attendance. Levi’s Tailor Shops have turned simple jeans into bespoke statements. Louis Vuitton, meanwhile, transforms its stores into sensory galleries—with timed releases and curated installations promoted heavily online.
Turning browsers into visitors
Looking ahead, the convergence of AI, AR, and in-store sensorial tech (like ambient scent and touch-reactive surfaces) could make stepping into a store feel like entering another dimension. The challenge is not just to impress, but to invite and involve. Fashion retail’s future won’t be a tug of war between clicks and bricks—it’ll be a choreography, and legacy brands, armed with history and now data, must master this.
The door to the store may be physical, but today, it opens first through a screen. And in 2025’s hyper-connected world, those who stitch the digital thread with authenticity, relevance, and creativity will find customers walking right in.
Parent company of Zara, Inditex is set to relaunch its budget fashion brand Lefties in the French market. Announced by Oscar Garcia Maceiras, CEO, Indifex, this strategic move is aimed at attracting younger consumers and intensifying competition with ultra-low-cost rivals like Shein.
This upcoming launch marks Lefties' return to France after an initial foray in 2009 saw both its stores close by 2012. Established 25 years ago, originally selling Zara's unsold inventory, Lefties has since expanded its presence to 18 countries. Its growth has been a key part of Inditex's strategy to contend with online-only retailers that offer rock-bottom prices.
In May, Lefties revealed a new all-caps logo and the slogan ‘Lefties everywhere, on everyone,’ signaling a renewed brand identity. While currently concentrating on Spain and Portugal, Maceiras recently indicated, the company is ‘testing Lefties in new markets.’
With dresses starting as low as € 9.9 ($11.55) and jeans at €12.99. Lefties offers highly competitive prices. This positions the brand similarly to Shein and Primark, offering a more affordable alternative to Zara, which has seen its prices increase in recent years.
During the group’s annual shareaholder meeting, Maceiras also highlighted the expansion plans for Inditex's other brands. For instance, Bershka is opening its first stores in Denmark, Stradivarius in Austria, Oysho in the Netherlands, and Massimo Dutti in Brazil. Additionally, the Zara Man label is launching its first dedicated store in the United States, specifically in Costa Mesa, Los Angeles.
