The PM Mega Integrated Textile Region and Apparel (PM MITRA) Park in Dhar, Madhya Pradesh, is rapidly transitioning from concept to a global production powerhouse, confirmed by investment proposals exceeding Rs 20,000 crore from over a hundred leading textile firms.

The park’s unique advantage is its strong backward linkage to agriculture, as Madhya Pradesh is the largest contributor to India’s organic cotton production, accounting for 43 per cent of the national output. This organic supply provides a critical, sustainable raw material edge, which is currently in high global demand.

Inditex partnership: A green value chain

Owner of brands like Zara, the Inditex Group has actively engaged with the state, exploring a partnership to anchor a sustainable, ESG-certified value chain within the Dhar park. This potential collaboration aligns perfectly with Inditex’s commitment to source 100 per cent of its raw materials from sustainable sources by 2030 and its existing efforts on regenerative agriculture in the region.

The state is accelerating this interest through policy incentives, including a massive 90 per cent subsidy on land and 40 per cent capital assistance for machinery, designed to attract global supply chain leaders. The overall project is expected to generate 3 lakh employment opportunities, transforming Madhya Pradesh's annual textile exports, currently over Rs 7,000 crore, toward a new high.

Inditex (Industria de Diseño Textil S.A.) is one of the world's largest fashion retail groups, operating eight major brands globally, including Zara, Massimo Dutti, and Bershka. It is renowned for its fast-fashion business model, which relies on a highly integrated and responsive supply chain. Inditex is a leader in setting ambitious sustainability targets, aiming for net zero emissions by 2040 and focusing on circularity, water management, and the use of preferred fibers, including organic and regenerative cotton.