Denim production in Gujarat mills has picked up pace as orders from key markets including the US, UK, and Europe have increased. Gaurav Devada, Head-Corporate Finance and Strategy, Jindal Worldwide says, export orders helped the company compensate for the slump in domestic demand for denims from April to June 2021– a time when the second COVID-19 wave was at its peak and a slew of restrictions were imposed to curb the spread.

Another reason for increased denim orders includes trade sanctions imposed by numerous countries on China’s Xinjiang province. India stands to gain from reduced textile trade with China, including in the denim market. Decreasing COVID-19 cases and approaching festive season are expected to give the denim industry a boost, adds Devada. From April to June 2021-22, Jindal Worldwide reached 80 per cent of its pre-COVID level of revenues from denim sales. Better realization from exports, helped the company achieve revenue of at least Rs 500 crore ($75.2 million) during this period.