David Beckham united his long standing partnership with adidas Originals, with his role as Ambassadorial President at the British Fashion Council (BFC) to drive new generation engagement within the creative industries and provide a platform for global design talent. Makerlab Presents: Here to Create.
This creative platform is aimed at furthering education in the design and fashion sector and champion emerging designers. To mark the launch of the partnership designers Nicholas Daley and Paolina Russo were selected as inaugural partners of the collaboration.