According to Accenture's 'COVID-19 Consumer Pulse Research' that surveyed 2,500 consumers in India between March and June (among 45,000 globally), 85 per cent of consumers in the country said they shopped more health-consciously while 85 per cent said they were focused more on limiting food waste.

The pandemic has taken a toll on brand loyalty and as consumers make more socially and environmentally sustainable and healthy choices, consumer goods companies must tailor their offerings accordingly and refresh their brand promise to meet these new requirements, said Anurag Gupta, Managing Director and Lead, Strategy and Consulting, Accenture in India.

The survey found that the pandemic is causing more people to shop for groceries online. While 71 per cent felt that quality, safety and trust are the most considered brand attributes in purchase decisions, 75 per cent said that they're being more cost-conscious when shopping for products.

According to the survey, demand for local goods and local brands is growing in the country. Seventy-four per cent of Indian consumers bought locally-sourced products while 79 per cent of consumers wanted to shop at closer neighbourhood stores