As per Allied Market Research’s new report, titled, ‘Maternity Wear Market,’ COVID-19 outbreak has led to a decline in sales of maternity wear across the globe. The main reason for the decline is disruption in export and import activities all over the globe. Disruption halted trade of major clothing and apparel exporters China and India. Customers are not getting their products on online channels.

However, after the lockdown ends, the industry is expected to see an upward growth and products will also be easily available on retail outlet as well as e-commerce platform. The maternity wear industry is expected to boost market growth. However, low birthrate remains an obstacle in the growth of this industry.

Alaska, Washington, and Monaco have recorded the lowest birthrate, hampering the growth of the maternity wear market in these regions. North America holds the maximum revenue of maternity clothing wear because of celebrity influencers over social media and high disposable income. There is high demand for formal wear in North America because of a large number of population being women, which again boosts the need for maternity clothing during pregnancy. Asia-Pacific is also a potential market for maternity wear because of increasing pregnancy photoshoots, which increases demand for purchasing branded maternity wear in countries like India and China.

These countries also have high birth rates, which, in turn, increases the need for maternity wear, boosting sales and revenue of this industry