At the Cotton Council International (CCI), booth at Première Vision, Paris from February 13 to 15, 2018 Cotton USA will be featuring new blended technologies in US cotton apparel that could benefit business.

CCI Executive Director Bruce Atherley says, “What’s New In Cotton is our new platform to show Cotton USA’s commitment to innovation. We introduced this platform in apparel at Première Vision in September 2017, and we are excited to bring this back to this spring’s show. The mission of this program is to inspire the textile industry to think about new, innovative ways
to use U.S. cotton, so we are thrilled to share new ideas, technologies and opportunities with our partners at Première Vision to help them see the potential that U.S. cotton can add to their business,” he adds.