Cotton USA has launched the US Cotton Trust Protocol at the recently held Intertextile Shanghai Home Textile show in China. The Trust Protocol brings quantifiable and verifiable goals and measurement to sustainable cotton production and drives continuous improvement in key sustainability metrics. Cotton USA promotes US cotton fibre around the globe.

At the Cotton USA booth, visitors browsed high-quality products made by Cotton USA home textile licensees including Byford, Cerulean, Dalian Ichihiro, Dinosaur, Huafang, Nantong Tang, Show Win, Sidefu and Value Source. A wide array of information highlighting Cotton USA’s licensing program, market, and consumer studies and its ongoing sourcing programs that match US cotton buyers and suppliers throughout the supply chain was also available for guests to peruse, according to a press release by Cotton Council International (CCI).

Brands and retailers can now join the US Cotton Trust Protocol, a new system for responsibly grown cotton providing annual data for six areas of sustainability in line with the UN sustainability goals. This year-over-year data, available for the first time, will allow brands and retailers to better measure progress towards meeting their corporate sustainability commitments.

Intertextile Home Textiles Shanghai is Asia’s leading home textile event, attracting industry professionals to source and to gain design inspirations through the conveniently structured product displays and the fringe program.