S K Jhamb, Director-Materials, Vardhaman Textiles, expects cotton consumption to revive in the long run though the company expects reduction in cotton consumption in the short run. The company foresees an increase in consumption of the US upland cotton in the contamination control knit wears, white application and light shades cotton fabrics. Prime demand will be for fine shirting fabric and home textile application, he says.

Vardhman Textiles offers the widest range of specialized greige and dyed yarns in cotton, polyester, acrylic and a variety of blends. It also manufactures value added products like organic cotton, melange, core spun yarns, ultra yarns (contamination controlled), gassed mercerized, super fine yarns, slub and cellulose yarns and fancy yarns for hand knitting.

The company consumes 93 to 95 per cent of Indian origin cotton and imports about 5 to 7 per cent of the cotton from the US, Brazil, Australia and Egypt. The company consumes US cotton mainly for the manufacturing of contamination-controlled textile products. It also uses US Upland and ELS cotton Pima to meet the tag- driven demand of the customers/ brands.