Known for its unique and well-patented technology for on-demand digital dyeing of textile thread for more sustainable and creative embroideries, Coloreel has signed a new distribution deal with specialised digital printing solutions provider TechnoProgress in Italy. The first, immediate step includes sales of one unit of Coloreel’s instant thread coloring equipment to TechnoProgress.

Mats Sjögren, Sales Director, says, this new partnership will facilitate new routes to market related to the digital 3D printing and DTG decoration industry and give customers possibility to incorporate something unique into their designs.

Daniele Torrenti, CEO, TechnoProgressadds, Coloreel’s technology will allow our customers to offer something unique to the market, and help them to expand their personalization offering and to grow their business.”

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential. On the other hand, TechnoProgress is a leader in providing cutting-edge technologies for the industrial and manufacturing sector. The company’s strength is the technical know-how, which distinguishes it from competitors for the quality of technical assistance.