Offering unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, Coloreel has sold five single-head machines to new distribution partner in India, ApsomInfotex (“Apsom”).

As per a Textile World report, the deal initiates Coloreel’s foray into the Indian industrial embroidery market. Apsom is the market leader in the Digital Inkjet Print Market in India for textile and industrial applications with more than 25 years of experience from operating in India. The partnership with Apsom provides the brand great reach into the Indian embroidery and digital print market, says Sven Öquist, Vice President-Sales, Coloreel Group AB comments:

AnirudhDadu, Business Development Manager, Apsomadds, in a traditional industry like textiles its very rare to see such a game-changing innovation. We are very excited to have the opportunity to distribute Coloreel in India being amongst the world’s biggest apparel and textile producing markets.