Swedish textile innovation brand Coloreel has bagged the prestigious Encouragement for Action award in the category for Fashion Innovation for its ground-breaking instant thread coloring technology for creative and sustainable embroideries.

Established by the Stockholm Fashion District, the award honors companies for their groundbreaking innovations and contribution to a more sustainable fashion industry. Coloreel uses the technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving , etc.

Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.