The extra edition of Colombiatex was held in Medellín, parallel to Colombiamoda. In addition to a digital format version in January, the event also held a physical event from July 20-27.
The companies of Texbrasil; Covolan and Vicunhawere at Colombiatex.The brand LeninhaRoupa de Baixxo participated in Colombiamoda digitally. Together, the companies made $874,000 at the events. For the next 12 months, the expectation is to close another $3 million in business.
The exhibition was important for Vicunha as it enabled the brand to resume face-to-face communication with customers. The brand has participated in the event since the Program’s support began, Due to travel restrictions, the 2021 edition was more local and had Colombian buyers as the vast majority. Even so, Vicunhareceived around 80 customers during the three days of the event.
