Coats's the world's leading industrial thread manufacturer and a major player in the Americas textile crafts market, has launched a new website. The re-designed Coats.com site features fresh and revised content, enhanced design features and also merges assets from the previously separate coatsindustrial.com portal. This creates a single, unified ‘One Coats’ led digital platform for customers, other stakeholders and employees.

Coats.com features over 500 content pages and over 1,000 images. It brings together both corporate and B2B content for the first time. Besides showcasing a wide range of Coats products and services there is a dedicated area for its historic narrative which can be traced back to Paisley in Scotland. The site has been built using the technology that ensures page view optimisation, whether using a desktop, tablet or mobile. It can also deliver personalised, industry specific content to site visitors which they can save to their own ‘My Coats’ account.

The site’s design is bold and sleek, with content that presents Coats as a technology focused global manufacturer, relevant to daily life and operating with a sustainable business model. It positions Coats as connecting, pioneering and trusted, with a key focus on sustainability. The striking imagery brings to life Coats’ people as well as its products and services and the diverse range of industry end uses.