A coalition of more than 200 organizations have launched a campaign titled #PayYourWorkers to demand cash relief from apparel brands and retailers for suffering garment workers and reform of the industry.

The #PayYourWorkers campaign brings together more than 200 unions and civil society groups from over 40 countries to demand that brands provide immediate relief to garment workers and make enforceable commitments to reform their broken industry. With the website, the coalition is launching a petition, urging brands and retailers like Amazon, Nike, and Next to live up to their responsibility to contribute funds to sustain workers' income throughout the pandemic, respect the right to organize and bargain collectively, and make sure workers are never again left penniless if their factory goes bankrupt by signing onto a negotiated severance guarantee fund.

The PayYourWokers campaign includes grassroots worker unions like Garment Labour Union in India, major trade union federations, including UNI Global union, and international organizations and networks such as Oxfam and Clean Clothes Campaign. These trade unions and activists are holding planned socially distanced in-person actions at store fronts and in front of factories in countries around the world this week, along with digital and social media actions.