Competition regulator in the UK, Competition and Markets Authority (CMA) plans to publish a list naming and shaming greenwashing fashion businesses. A non-ministerial government department in the UK, the CMA strengthens business competition and prevents anti-competitive activities in the UK. Currently, it is investigating claims made by UK’s fashion sector and aims to soon publish the list of its worst offenders.

As per an Apparel Resources report, the CMA had warned companies last year they had time until 2022 to ensure their environmental claims complied with the law. It published the Green Claims Code last October to help businesses communicate their green credentials while reducing the risk of misleading shoppers. The Green Claims Code has been written for all businesses – from fashion giants and supermarket chains to local shops. The Code reveals, up to 40 per cent green claims made online are likely to be misleading and thousands of businesses might be breaking the law and risking their reputation.