As per reports Clean Clothes Campaign network has started a campaign urging brands to take responsibility for their workers who make clothes and ensure that they are paid for their work. The Clean Clothes Campaign urged apparel brands and retailers to commit to a wage assurance: a public commitment to ensure that the workers in their supply chains are paid what they are owed and to enter into negotiations to establish a fund that will make sure workers can no longer be left jobless without their legally owed severance. It launched the Pay your Workers campaign which focuses on H&M, Primark, and Nike - three of the brands that most frequently appeared in reports from workers about worker rights violations during the pandemic

This campaign targets some of the wealthiest apparel supply chains in the world. These brands have made profits for decades on the basis of poverty wages and outsourced responsibility without contributing to any form of social protection in garment producing countries. The campaign aims to reclaim funds for the workers, by convincing brands to take responsibility for the people who enabled great profits through their underpaid labor.