CLASS ICON Award 2021, the annual competition for visionary creative has kicked off. The award includes two coupons valued at € 1000 each to source responsibly on The Smart Shop, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the CLASS Material Hub’s materials; a consultancy session with the CLASS team; free access to CLASS training contents, an e-learning source that will be launched by CLASS in May 2021 and cover different sustainability covers and full community support.

CLASS partners will offer an exclusively customized package of marketing and communication activities like Renoon, an online platform for responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. It also includes the IDEE Brand Platform which provides dedicated support in all commercial activities for design and fashion brands through the various stages of their growth steps.

The Sustainable Brand Platform evaluates and pushes the brand performances in terms of sustainability. The package dedicated to CLASS ICON includes the support of the brand in commercial activities for SS22: starting from merchandising to the definition of potential sales markets, creating a commercial strategy, prospecting the market to identify potential buyers, and creating and managing the distribution network.