Chinese textile company Sunvim will export 10 million towels for the upcoming Olympic Games in Tokyo. The Chinese company’s towel exports to Japan have increased despite the pandemic and tariff rates being far above those of neighbor Vietnam. Since their first overseas order from Japan three decades ago, Sunvim has built a partnership with over 100 Japanese companies. The company has upgraded its equipment and R&D abilities to meet the middle and high-end market. Now, the company doesn’t wait for orders. It proposes customized ideas for potential orders, which have been a success.
The company has R&D facilities in Japan where it hopes to benefit from IP cooperation through joint programs, says Xiao Maochang, Chairman. It also hopes to benefit from the RCEP pact that China has signed with other 14 Asia Pacific countries including Japan. It has already received orders of towels for Tokyo Olympic village and the Games' commercials.