With higher precautionary measures in place, CHIC Shanghai scheduled from August 25 to 27, 2021 is now being postponed to October 9 to 11, 2021. Almost 500 brands will be present their range at the Exhibition and Convention Center in Shanghai. “As the most important meeting place for the fashion industry in China, the safety of all exhibitors and visitors of CHIC is our top priority. For this reason, we have decided to postpone the next edition of CHIC in Shanghai to October in order to support the measures to combat the pandemic and enable all stakeholders to participate safely and efficiently,” said Chen Dapeng, President of China National Garment Association and CHIC - China International Fashion Fair.

The fair has been taking place physically again from July 2020, in compliance with strict safety and hygiene regulations. Various digital platforms are being set up in parallel. Among the brands lined up for the upcoming fair are: JINTIANSHI (menswear), VINI Bespoke (menswear), Zaijiu (womenswear), Jiebeidi (womenswear), COFNA (childrenswear), Laura Vita (shoes), Hattershub (headwear), MANNYLONQ (CHIC-Young Blood) and Dragon Heart (CHIC-Young Blood) and exciting up-and-coming designers such as KIMUSSO, Yujiantian and Wuma.

The fair expects 60,000 visitors. In the works are seminars and workshops on topics such as recognition and new opportunities of new retail in AI Fashion; 2021 Maker of Silk Road & Innovation of Design Infinity -- The Innovation and Entrepreneurship Competition of China Textile & Apparel SME.

The Chinese market continues to grow with, retail sales of consumer goods increasing by 23 per cent in the first half of the year, and Q@ growth of 13.9 per cent. The trend towards “premiumization” in the fashion market is being fuelled by China's growing middle class, which will make up 65 per cent of households by 2027. High-quality niche brands are particularly popular with young, fashion-conscious consumers.

Meanwhile CHIC has developed special solutions for digital participation via the CHIC digital platforms, as well as a range of innovative hybrid options that combine digital communication and product presentation. Individual business needs are matched via CHIC ́s digital tools and social media networks, efficient business talks are being coordinated using CHIC’s broad network in the industry.

CHIC Shanghai presents the entire selection of fashion segments in clearly structured, curated exhibition areas, from women's fashion, men's fashion, children's clothing, shoes, bags and accessories to designer collections. After CHIC Shanghai in October, the next edition of CHIC will take place from November 3- 5, 2021 in the southern Chinese metropolis of Shenzhen.