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CHIC’s theme 'New Makers' to bring progressive changes in Chinese fashion

"CHIC, China International Fashion Fair would present around 800 exhibitors in an exhibition space of approx 50,000 sq. mt. in two halls from September 27 to 29, 2018 at the National Exhibition & Convention Center, Shanghai. The current conditions for international fashion companies in the Chinese market offer significant improvements for international brands. Import tariffs will be lowered from 15.9 per cent to 7.1 per cent to promote import and upgrade the industry. This edition's motto is ‘New Makers’, with this, Asia's leading fashion fair is picking up on the latest changes in the Chinese fashion market and providing the essential tools for the Chinese market. The new, young design of the fair, launched in March this year at CHIC, is being expanded."

 

CHICs theme New Makers to bring progressive changes in Chinese fashion 002CHIC, China International Fashion Fair would present around 800 exhibitors in an exhibition space of approx 50,000 sq. mt. in two halls from September 27 to 29, 2018 at the National Exhibition & Convention Center, Shanghai. The current conditions for international fashion companies in the Chinese market offer significant improvements for international brands. Import tariffs will be lowered from 15.9 per cent to 7.1 per cent to promote import and upgrade the industry. This edition's motto is ‘New Makers’, with this, Asia's leading fashion fair is picking up on the latest changes in the Chinese fashion market and providing the essential tools for the Chinese market. The new, young design of the fair, launched in March this year at CHIC, is being expanded.

Individual sections present the latest trends in Chinese and international fashion market. CHIC connects and brokers partnerships and launches the new generation garment industry, which builds on high-tech strategies and interlinks industrial production with modern information and communication technologies, relying on intelligent, digitally networked systems in self-organised production.

Individual pavilions

Fashion Journey puts the focus on international exhibitors. In addition to the large Italian pavilion, the French pavilion ‘Paris Forever’ and the KoreanCHICs theme New Makers to bring progressive changes in Chinese fashion 001 show-in-show ‘Preview in China’, individual participants from Poland, the UK, France, Italy, Spain, Japan and the USA use CHIC as a bridge in the Chinese market. Impulses, CHIC’s designer section, features emerging designer brands such as Junne, Hua Mu Shen, King Ping, Anjaylia, Mao Mart homme, Tuffcan, etc.

The Sustainability Zone, first showcased at CHIC in Fall 2017, is receiving greater emphasis due to increasing environmental and health awareness of Chinese consumers, featuring sustainable supply chain solutions, sustainable innovation and sustainable fashion collections. The womenswear section New Look of CHIC presents next to leading Chinese brands like Avrala, and CMH also international brands like Saint James from France, Esisto from Germany, Trenz Eight from Canada or PN JONE, USA. Beside the suppliers of classic menswear, Urban View, the menswear section, also includes casualwear brands like NRDMA and Supin as well as bespoke companies like H. Pin& Tack, Jin Yuan Yang, Fa Lan Qian Mu, Long Sheng and Dandinghe. CHIC Young Blood shows young lifestyle brands, Kid’s Paradise offers e.g the largest fashion group in China for children’s fashion Xtep Kids. Future Link gathers fashion service providers for among others supply chain solutions, smart retail and smart production, RFID, laser technology and data utilisation.

Visitor management

VIP match making activities at the fair, will take place especially for selected international brands that will have the opportunity to present themselves and make relevant contacts in Chinese trade. Meetings are organised among others with multi brand stores and buyers such as The Fashion Door, Dong Liang, Jing Dong, VIP Shop and department stores, and retailers such as Carrefour, Amazon, Decathlon, Wang Fujing, etc. An important tool for CHIC visitor marketing is social media; for this special programmes are run, in which individual brands are presented to prospective visitors. CHIC is visited by representatives of all distribution channels for distribution in the Chinese market, at the last event in autumn 2017 more than 65,722 visitors from all over China and other nations were registered at the CHIC, with a significant increase in multi brand stores.

Seminars and shows

The future of fashion business in China will be discussed with a panel of experts as a part of CHIC Talks. A trend seminar from WGSN for F/W 2019 and a workshop on bags and shoes production from the Moda Pelle Academy are lined up. CHIC shows provide an overview of selected international brands. CHIC is organised by Beijing Fashion Expo, and China World Exhibitions, supported by China National Garment Association, The Sub-Council of Textile Industry (CCPIT) and China World Trade Center.

 
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