Champion Athleticwear has launched a new initiative titled Champion Renewed in partnership with The Renewal Workshop. As per a Knitting Industry report, the partnership aims to increase the use of responsibly made fabrics and find ways to creatively reuse products to reduce energy use and water consumption during the manufacturing process. Champion’s efforts support its parent company Hanesbrands’ 2025-2030 global sustainability goals.

Champion has already made significant progress in reaching ongoing sustainability goals. It offers classic jersey tees made with 100 per cent US cotton; has introduced two environmentally conscious collections, Natural State and Rally Pro Earth, in 2021; and manufactures “Game Day” sweats using 95 per cent recycled polyester fibers, as well as other Sport category apparel with a significant percentage of recycled polyester fiber.

Using the Life Cycle Assessment (LCA) methodology, the Renewal Workshop measures the impact of textile fibers most frequently received, such as cotton, polyester and wool. Using this data, in addition to each garment’s weight, the organization evaluates energy savings, greenhouse gas reductions, and water consumption decreases, for each item that is renewed. It then sorts, grades, thoroughly sanitizes the products using state-of-the-art waterless technology and repairs them to like-new standards. Once inspected and verified to joint quality standards, they are given a Renewal Workshop tag and made available for purchase.