American brand licensing company Centric Brands LLC has appointed Marc Schneider, former CEO, of Kenneth Cole Productions, the new chairman of its board of directors. Schneider has over 35 years of experience in brand building and global business. Prior to being the CEO of Kenneth Cole, a position which he held from 2015 until February this year, he was group president of heritage brands at PVH Corp, the parent company of Calvin Klein and Tommy Hilfiger, for eight years.

His previous stints include senior vice president at Timberland, EVP for merchandising, marketing and planning at Melville Corporation and group vice president at Macy’s. Since February 2020, he has served as a principal at JKLM Advisors LLC and as a senior advisor at TZP Group.

Along with the Centric Brands board, Schneider is also a member of the board of directors of NYC-based luxury mattress company Saatva and Ohio-based footwear and handbag maker RG Barry. Headquartered in New York, Centric owns the Zac Posen, Hudson, Robert Graham, Swims and Avirex brands, and holds a wide range of licenses for labels including Calvin Klein, Tommy Hilfiger, Nautica and Under Armour.

Having filed for Chapter 11 bankruptcy due to the pressures of the Covid-19 pandemic in May, the company emerged from the process under new management earlier this month.