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Cegid Retail to step-up the Aquazzura’s digital transformation


Italian luxury footwear brand Aquazzura, has selected the Cegid Retail unified commerce and point-of-sale platform to manage its stores in Italy and worldwide.

To support the business as it continues to grow internationally, Aquazzura will arm sales associates with mobile devices to help customers find the most suitable products and benefit from technology that personalizes service and ranges appropriate for each store, region and country. As part of its digital transformation, stores will also add more omnichannel services such as “Click & Collect”, “Ship from Store”, “Click & Reserve” and “Return in-store”.

The company t chose Cegid because of its international credentials and expertise in luxury retail, as well as the need for regulatory and tax compliance for operating in different countries. Aquazzura is available at over 300 luxury retailers in 58 countries and has own-brand boutiques in Florence, London, New York, Miami, Doha, Dubai, Milan, Rome, São Paulo, Capri and soon in Venice. It preferred the flexibility of a SaaS (Software-as-a-Service) cloud-based retail solution with the option of adding multiple features in the future.