Scott Baxter, President and CEO, Kontoor Brands believes the trend of global casualization is here to stay with jeans and T-shirts becoming more acceptable as workwear. The pandemic has caused a tremendous change in the way consumers dress for work shifting workplace attire norms towards more casual. A survey conducted by the company reveals, 84 per cent people plan to upgrade their wardrobes and include more casual wear items.

Casual apparel companies plan to go even more casual. For example Levi’s recently announced plans to acquire yoga apparel brand Beyond Yoga. The company expects the move to generate more than $100 million in total sales revenue for the 2022 fiscal year

Beyond T-shirts, jeans and yoga pants, companies that made formal wear mandatory to offices, now plan to allow polo shirts, half-zip fleece jackets or short-sleeve button-ups. Companies that still require employees to dress in formal attire might allow shirt meant to be worn untucked.