Environmental NGO Canopy will work in collaboration with Nike, Stella McCartney, Burberry, Chanel, Inditex to make a case for low-carbon raw material alternatives within the industry. Canopy has joined the United Nations’ Fashion Charter (UNFCCC) as a supporting organization, and will work on an UNFCCC report that scans low-carbon raw material options for fashion.

Earlier this year, the organization outlined its next generation vision for Viscose – backed by H&M, Next and producer Tangshan Sanyou, amongst others – detailing several ambitious targets to scale promising ‘next-gen’ solutions. By 2025, it expects the production of Next Gen fibers to replace at least 90 per cent of viscose production volumes currently coming from this critically endangered land. By 2030, 50 per cent of all viscose should be made from these Next Gen feedstocks.

The environmental group also encourages scaling viscose production in close proximity to next-gen feedstocks to increase their chances of growing. If achieved, 20 per cent of all viscose production will be using Next Generation feedstock content, replacing pulp, paper and packaging sourced from Ancient or Endangered forests, by 2021.